Supporting Young Local Businesses in Aberdeen: The Journey of My New Pilates Studio
- brookehutcheon
- May 8
- 3 min read

Starting a new business is never easy, especially in a city like Aberdeen where established shops and services already have loyal customers. Yet, supporting young local businesses is crucial for the community’s growth and vibrancy. As someone who is opening a Pilates studio here in Aberdeen, I have firsthand experience of the challenges and rewards that come with this journey. I want to share why backing local startups matters and how it benefits both the business owners and the community.
Why Supporting Young Local Businesses Matters
Local businesses are the backbone of any community. When you support a young business, you help create jobs, keep money circulating within the local economy, and encourage innovation tailored to the needs of the area. Aberdeen, with its rich history and evolving economy, thrives when new ideas and services emerge from within.
Young businesses often bring fresh energy and unique offerings that larger chains cannot match. For example, my Pilates studio aims to provide personalised classes that focus on the specific needs of Aberdeen residents, from office workers to retirees. This kind of tailored service is possible because local entrepreneurs understand their community deeply.
The Challenges of Starting a Business in Aberdeen
Opening a new business in Aberdeen comes with its own set of challenges. The city’s economy has faced ups and downs, especially with fluctuations in the oil industry. This affects consumer spending and confidence. Additionally, finding affordable commercial space can be tough, and marketing a new service requires creativity and persistence.
For me, setting up the Pilates studio meant balancing costs while ensuring the space felt welcoming and professional. I had to connect with local suppliers and build relationships with other small businesses to create a support network. This process highlighted how important it is for new businesses to lean on each other and the community.
How Local Support Makes a Difference
When locals choose to shop or use services from young businesses, it sends a strong message of encouragement. It shows that the community values new ideas and is willing to invest in them. This support can come in many forms:
Word of mouth: Recommending a new Pilates class to friends or family helps build a client base.
Social media engagement: Following and sharing posts from local businesses increases their visibility.
Attending events: Participating in local markets or open days helps businesses connect directly with customers.
Choosing local over chains: Opting for a local Pilates studio instead of a national gym supports the local economy.
In my experience, even small gestures like these have a big impact. They create a sense of belonging and motivate business owners to keep improving their services.
Stories from Aberdeen’s Young Entrepreneurs
Aberdeen is home to many inspiring young entrepreneurs who have launched businesses in recent years. For instance, a local café owner started with a small pop-up stall and now runs a popular spot known for its locally sourced ingredients. Another example is a craft shop that began online and expanded to a physical store, showcasing Scottish artisans.
These stories show that with community support, young businesses can grow and enrich the city’s culture. They also highlight the importance of resilience and adaptability, qualities I am embracing as I develop my Pilates studio.
What I’ve Learned from Starting My Pilates Studio
Opening my Pilates studio has been a journey of learning and growth. Here are some key lessons I’ve discovered:
Know your community: Understanding the needs and preferences of Aberdeen residents helps tailor services effectively.
Build relationships: Networking with other local businesses creates opportunities for collaboration and mutual support.
Be patient: Growth takes time, and early challenges are part of the process.
Stay authentic: Offering genuine, high-quality services builds trust and loyalty.
Engage actively: Using local events and social media to connect with potential clients is essential.
These lessons reinforce why supporting young local businesses is a two-way street. The community helps the business grow, and the business contributes to the community’s wellbeing.
How You Can Support Young Businesses in Aberdeen
If you want to help young businesses like mine thrive, here are some practical ways to get involved:
Choose local services whenever possible.
Share your experiences and recommend businesses to others.
Attend local markets, fairs, or open days.
Provide honest feedback to help businesses improve.
Follow and engage with local businesses on social media.
Supporting young businesses strengthens Aberdeen’s economy and creates a more vibrant, diverse community. It also encourages more people to take the leap and start their own ventures.


Comments